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Trademark infringement must consider more than lost sales

On Behalf of | Feb 4, 2022 | Intellectual Property Litigation

There are cases where people find out that someone else has infringed on their trademark and created knockoff products, and they want to take them to court to get them to stop. They also want to be compensated for the sales that person made, as the consumers assumed they were buying from the original company. These lost sales could be very valuable.

This is important to consider, but you also need to think about the fact that this type of infringement could harm you financially in many more ways than just the sales that you lost. It could seriously harm your brand, and that could cause your earnings to be far lower than they should be for years or decades to come. 

How does this happen?

One way that this can happen is when the other company is making inferior products with your brand name on them, or that are clearly copies of your products, but not made up to the same standard.

The issue is that your consumers may never really know that they’re getting fake products. If they have been duped, they may not look into it any further than that. They will just be dissatisfied with the product and determine that your brand is not worth the money. They may even tell others not to shop with you. Slowly, your brand can get a negative reputation that you had nothing to do with.

If something like this has happened to you, it’s important to know what steps you can take to quickly put a stop to it and seek the compensation that you may deserve.